Enterprise Messaging Gateway

6 Advantages of utilizing SMS Marketing

6 Advantages of utilizing SMS Marketing

Many businesses are constantly seeking ways to interact with and attract new customers. Their joint objective is to reach a wider audience. To do so, communication is key.   There are many ways for businesses to communicate with their audience, either by email, social media, or adverts, but the most beneficial marketing method, that is often overlooked, is SMS (text messages). Currently, SMS is typically utilized for personal communication, but it has proved to be an important marketing method that helps boost businesses in today’s mobile-centered society.   In 2021, up to 3.8 billion people own smartphones and 60% of them read ...

Read More
Enterprise Messaging Gateway: What is it? And What are its Types?

Enterprise Messaging Gateway: What is it? And What are its Types?

With technology evolving day by day, new developments are being made to align with today’s fast-paced society and especially with remote work culture where we don’t meet people as often as we used to. Any business or organization must take this into consideration to keep up with the current trends. One of the notable evolvements that occurred is the means of communication. The way we communicate with one another changes as technology evolves.   Calls, formerly, were the most common way for businesses to communicate with their customers, however, it has been revealed that 87% of the 97% of customers who reject calls from businesses, ...

Read More