With technology evolving day by day, new developments are being made to align with today’s fast-paced society and especially with remote work culture where we don’t meet people as often as we used to. Any business or organization must take this into consideration to keep up with the current trends. One of the notable evolvements that occurred is the means of communication. The way we communicate with one another changes as technology evolves.
Calls, formerly, were the most common way for businesses to communicate with their customers, however, it has been revealed that 87% of the 97% of customers who reject calls from businesses, said they do it frequently. It is either due to them not wanting to answer an unknown number or them being busy when the call is made, either in a meeting or busy with something else. This shows why businesses should focus on utilizing new ways of communication more of asynchronous ways of communications where recipients will answer when they have time.
This brings us to Enterprise Messaging Gateways. What is it? And what are its types?
What is Enterprise Messaging Gateway?
Connecting with customers is important for any business to be close to them, and it can happen in many ways, not only calls. It can be using emails, text messages, WhatsApp messages, Mobile app push notification.
Enterprise Messaging Gateway does exactly this with a variety of connection options and integration channels to provide enhanced notification and response capabilities.
It is designed to assist businesses in efficiently communicating with their customers in the most convenient way possible for both parties. Messaging Gateways are not only powerful and configurable, but they’re also cost-efficient. Through them, companies could send a message to multiple people at once either by SMS, email and/or push notifications. This solution helps you communicate with not only customers but also your employees. With the increasing number of employees working from home, Enterprise Messaging allows you to communicate with your coworkers in real-time, providing you the ability to resolve urgent matters or to inform staff of any important updates.
Previously, phone calls had always been considered the greatest way for businesses to offer customer service, address problems, and promote new products and services, however, if they continue to do so it will only harm them than do any good.
Many customers prefer texting in their day-to-day life rather than receive phone calls, 96% of respondents find phone calls to be troublesome. Therefore, opting to text or email your client is better and can guarantee a response or interaction from them. Through Messaging Gateways, you’re able to send a high volume of messages at once, and with the correct system in place, you can track performance and cut costs by monitoring data in real-time. This could be achieved by all kinds of Messaging Gateways.
So, what are the different kinds of Messaging Gateways?
3 Channels of Messaging:
SMS: First, we have SMS, it’s a telecommunications protocol that allows computers to send and receive individual or bulk short messages to or from a mobile phone anywhere in the world. Statistics reveal that 98% of text messages are opened and have a 19% click-through rate. These numbers encouraged many businesses to change their way of communication. There are many perks to this kind of channels, you can send up to thousands of messages at once which is known as Bulk SMS messages, it’s helpful in promoting a new product or service, appointment confirmation/cancelation, or notifying your staff about any urgent matter or update. This is great because 48% of people prefer direct communication with brands via text message rather than receiving a call. Also, you could opt to have a Two-way SMS that allows customers to send comments and complaints to a customer service. This is a great way to enhance the relationship with your customers.
Emails: The second type of messaging is communicating via email. A Statista report revealed, that the secure email gateway market is expected to reach around $5.6 billion in 2024. Despite emails not being the most used type of communication by society, it is still beneficial for many types of services. Many businesses send monthly to weekly newsletters via email, and it is recommended to always keep your content short and interesting to guarantee that your customers are up to date with the latest news and offers. Furthermore, it is being used for Multi-Factor Authentication (MFA) and a method for delivering One-Time Passwords (OTPs). An important tip is to choose the correct time to send your emails. And With Email messaging you have the option to schedule your emails ahead of time to be delivered.
Push Notification: Finally, is receiving a message via push notifications. Nowadays everybody is on their phone the majority of their day, making it more than likely to notice a push notification. Ranging from banks, hospitals, universities, and brands, they all have the option to send a push notification to their clients through a gateway. It could either be a reminder for bill payments to advertising for a current sale, it is beneficial all-round. You can trust that a message will be delivered to an individual when you use Push Notification Gateway. It is the best option for an immediate and appealing way of sending a message to customers’ cellphone screens. Statistics show that there is a preferred time for customers to receive push notifications, %38.38 claimed they prefer receiving them on the weekends, and %38.66 prefer them in the mornings. Taking this into consideration will help you receive a better response rate.
Deciding to make use of messaging gateways and taking this step will help you in the long run to gain and retain customers as phone calls are rapidly becoming obsolete. It’s an effective way of communicating with your employees as well in such new remote work culture. Being up to date with society will make it easier for you to reach a wider audience, and messaging gateways can achieve that through a secure email, instant messaging system or mobile push notification. Many companies provide the services of Enterprise Messaging Gateways such as Cerebra Technologies product: LinQ2.
Take this step for effective communication!
Share this article:
With Digital Transformation, remote work acceptance and e-services becoming ubiquitous, Businesses’ and organizations – of all sizes – main concern is to keep its Information Technology (IT) up and running around the clock. This requires its various ingredients such as database and servers to be secure. This means they are always on the lookout for ways to achieve the most efficient way to be safe and secure. Typically, organizations follow basic protocols and use passwords to control and protect their digital assets from unauthorized access, however, statistics reveal that globally %58 of CISOs agree that human error is the number ...3rd Apr 2022
Organizations tend to only focus on setting cyber security measures for potential threats and intrusions made by external circumstances. Unfortunately, they undermine the possibilities of a trusted employee launching a cyber-attack against them. This negligence resulted in 34% of businesses being affected by an insider threat on a yearly basis. This cyber security risk does not only leave the organization vulnerable but is also viewed as an easy target for internal and external threats. Whoever has authorized access to sensitive data, either it being an employee or a partner (which sometimes referred to as Third-party risk), is considered trusted and ...3rd Mar 2022
Many businesses are constantly seeking ways to interact with and attract new customers. Their joint objective is to reach a wider audience. To do so, communication is key. There are many ways for businesses to communicate with their audience, either by email, social media, or adverts, but the most beneficial marketing method, that is often overlooked, is SMS (text messages). Currently, SMS is typically utilized for personal communication, but it has proved to be an important marketing method that helps boost businesses in today’s mobile-centered society. In 2021, up to 3.8 billion people own smartphones and 60% of them read ...1st Feb 2022
A shared scenario between many is being in public with a dying mobile device, franticly looking for a charger. When coincidently you find a free charging station calling out your name. You find a solution, but have you ever thought about the risks of using these public charging stations? The accessibility of these public USB charging stations is convenient but connecting your device to one can put you in a vulnerable position. With just plugging in your smartphone or laptop, you’re potentially opening up an opportunity for a threat actor to steal data or install malware all without your knowledge. This is known as Juice Jacking. Unfortunately, many are unaware ...2nd Jan 2022
Have you ever received an email wondering if it is legitimate or not, but then decide to click on it because the advertisement or the urgent warning catches your eye? Well, many have been in that situation with some consequently becoming victims to a phishing trap. Around 96% of phishing attempts are deployed via email and 74% of organizations suffered from a successful phishing attack (Proofpoint state of the Phish report 2021). These numbers will continue to rise if we don’t educate ourselves on phishing emails. Over time, cybercriminals are becoming more sophisticated and are in constant search of new ways to seamlessly trick their victims. Sometimes, even the ...12th Dec 2021
With mobile phones becoming an integral part of our daily life and with many shifting from desktops to mobile devices as their main way of computing, cybercriminals are following along. Unfortunately, the threats posed by mobile malware are evolving and becoming more sophisticated than ever, making them one of the rising cyber threats at this time. Cybercriminals are in constant search of sensitive data, and when such data is detected on a device, they will try their best to gain access through the device’s security flaws. Unfortunately, many do not educate themselves about the risks of having unsecure mobile devices ...2nd Nov 2021
With the increasing number of people moving from rural to urban areas, Smart cities have become the main attraction for many. The concept of Smart cities began between 1960 and 1970, but countries started prioritizing this idea in 2010. Yokohama, Japan, was the first city to be designated as a smart city demonstrator in 2010, two years later, Barcelona introduced data-driven urban services, such as public transportation, waste management, and street lighting, Cities are becoming more technologically empowered, and in order to capture opportunities and generate long-term success, they must become smarter. Unfortunately, cities that take this step neglect an ...3rd Oct 2021
The healthcare industry is known for being one of the primary targets for cybercriminals, and by 2020 it was ranked as the seventh most attacked sector. Unfortunately, hospitals, clinics, and medical laboratories have experienced a rise in these attacks in the last two years. And with the recent pandemic, cybercriminals took advantage of this event and launched many of their destructive plans. These attacks are mainly motivated by financial gain. They either sell the stolen data or request ransom money from their victims to enable them back access to their data. For instance, at the end of 2020, a major ...1st Aug 2021
The history of bio-metrics used as an authentication tool dates to the 1800s. It was first used by the French to identify criminals through their fingerprints, which later the English police commissioner, Edward Henry, developed HCS “Henry Classification System”. It was a system that relied on fingerprints to identify people who have been prosecuted, it was a prime way of classification used by the police during the 20th century. As the years continued, new biological traits started being used in bio-metric authentication which in result are replacing traditional methods of authentication. Any invention introduced in the cyber world has ...30th Jun 2021
Since the beginning of 2020 due to COVID-19 people have been social distancing and staying indoors as much as possible. Due to that the use of the Internet, E-commerce sites, and E-government operations have increased immensely and so have the attempts at phishing attacks. His Excellency Dr. Khaled bin Abdullah Al-Sabti, Governor of the Cybersecurity Authority, spoke during the opening of the Global Cybersecurity Conference on April 7th, 2021, about the high increase in phishing sites by about 300% and the importance of being aware. Below (Figure A-1 & A-2) we can see two different examples of Smishing Attacks during ...31st May 2021