Did you know that there are 6.648 billion (83.72%) people worldwide who own a mobile phone and in Saudi Arabia alone, 97.5% of its society owns one? Also, did you know that the average time people spend on their phones is 3 hours and 43 minutes? What if you knew that they are all vulnerable to fraud attacks via Smishing!
With most of the world connected to their mobile phones on a daily basis, this incited cyber criminals to level up their SMS phishing attacks .

Smishing Attacks Trends
It’s no wonder that the number of smishing attacks has increased in the last couple of years. In 2021, 74% of enterprises were targeted by smishing attacks, a 13% more increase than increase over 2020. Individuals receive an average of 13 text messages a day, and the probability of one of those messages being a smishing attack is high (Zipwhip’s The 2021 state of texting Report).
To avoid being a victim of this attack, awareness is key. Unfortunately, last year when people were quizzed about their awareness of smishing, only 23% of them answered correctly, a surprising 8% less than the year before.
So, how are these cyber criminals currently luring in their victims?
Current Smishing Trends
1- Smishing via Delivery service-related messages
Delivery service-related messages have always been the number one topic for SMS, email, and voice phishing attacks.

It’s only logical that as eCommerce grows, so does the number of online shoppers around the world. The number of online shoppers is estimated to be 2.14 billion in 2021.
Over the last few years, the number of online shoppers has increased. As internet connectivity grows around the world and online purchasing becomes more convenient, this growth should come as no surprise.
Receiving a text message from a delivery service company will not be something a person would be suspicious of since they are waiting for their online order to be delivered especially when it is received during the holidays. But an attentive person would quickly notice the indictors of a fake text message. When receiving an SMS from a company, they will never use a personal phone number or have incorrect grammar or structure. So, be on the lookout for these signs.
*This is an example of a fake delivery message disguised as the Saudi Post (SPL). once the person clicks on the link and enters their card details, then you have been officially compromised.
2- Smishing Via Messages claiming to be from the bank.
When you receive an alarming message stating that a significant amount of money had been withdrawn from your account, then you would panic and interact with the message blindly.
This has resulted in many instances where people have had malware installed on to their phone due to the text message it is containing a link to “resolve the problem”. The mistake of taking action without caution is the downfall of many.
With contactless payment methods being on the rise, there have been many incidents where people receive a message from “Apple” warning them that their Apple pay wallet has been deactivated and should click on the link to reactivate.
With this convincing Apple Pay text scam, hackers are attempting to phish consumers of their personal information. Apple has warned of this scam and asks its users to always sign into their account to double-check if there really is a problem.

*An example of fake SMS text claiming to be from a Saudi Bank ( AlAhli NCB) First of all, no bank sends from a personal phone number. The link attached is a fake website that can steal your information or cause malware to be installed on your device.
3- Marketing-related messages claiming you’ve won a prize.
Have you ever received a text informing you that you’ve won a prize or a voucher to something you’ve never interacted with but urges you to quickly visit their website by clicking the link attached? If yes, then hopefully you haven’t clicked anything on the message. The first indicator that this is a scam is that you received a message from something you didn’t register for or a brand you didn’t interact with.
This way is commonly used by cybercriminals so they can pull you in by claiming that you’ve won a chance for a free coupon and all you need to do is click on a link and enter your information. As soon as you click on the click your device and info has been compromised.

*As you can see here, a person was sent a text message full of spelling errors from private number claiming they have won a prize. This is a prime and clear example of Smishing.
4- Receiving text messages claiming to be from a government entity
Since the beginning of the COVD-19 outbreak, governments have been contacting their recipients via SMS to notify them of any urgent news or updates, since text messages are the fastest way to reach people.
These messages usually contain a link redirecting to a phishing website urging people to fill out a form claiming to be a mandatory step for every citizen. Sadly, these messages are still being sent and many are falling into these traps due to them not examining the sender and the content of the message thoroughly.
Find out more about phishing trends with us..
Be careful before clicking anything!
Share this article:
Popular
Major Data Leak Exposes 183 Million Email Accounts – What Happened and What It Means
Major Data Leak Exposes 183 Million Email Accounts – What Happened and What It Means A massive data leak came to light on October 28, 2025, with reports confirming that hundreds of millions of user credentials have been exposed online. Below, we break down the key facts of this breach – including its source, scale, and implications – and then explore how cybersecurity solutions from Cerebra.sa could help prevent or mitigate such incidents in the future. Overview of the October 28, 2025 Data Leak Source/Target: The breach did not stem from a single company hack, but rather from a trove ...
29th Oct 2025
Top 3 Phishing Types and How to Prevent Them in 2025
Phishing Types: Spear Phishing, Smishing & How to Avoid Phishing Emails The Enduring Threat of Phishing Phishing types like spear phishing, smishing, and whaling are becoming more sophisticated in 2025, making it harder than ever to avoid phishing emails. This guide explores the most dangerous phishing types and shows you how to recognize and prevent them before they cause harm. The National Cybersecurity Authority (NCA) reinforces this urgency with its awareness message: ‘Stop for 5 seconds… Guard Your Cyberspace.’ What Is Phishing? Phishing is a cyberattack where malicious actors impersonate trusted entities—like banks, government agencies, or delivery companies—through emails, ...
5th Aug 2025
5 Benefits of Using AI in Cyber security | Artificial Intelligence
Using AI in Cybersecurity We should start learning using AI in cyber security because Hackers aren’t going to slow down any time soon and with a using AI! The next step to level up in protecting your business’s IT infrastructure is to integrate artificial intelligence. Studies have revealed that AI will strengthen the wall between systems and cyber threats. According to an IBM report, the average total cost of a data breach increased in 2021 from $3.86 million to $4.24 million. Cybercriminals are becoming more sophisticated and advanced in their attacks resulting in this significant rise in cost. They are elevating ...
1st Aug 2025
6 benefits of SMS Marketing you should know!
6 benefits of SMS Marketing you should know! Have you ever used SMS marketing to reach and communicate with your audience, if not! I’m sure that you will change your mind when you read about the benefits of SMS Marketing, continue this article to learn.. Many businesses are constantly seeking ways to interact with and attract new customers. Their joint objective is to reach a wider audience. To do so, communication is key. There are many ways for businesses to communicate with their audience, either by email, social media, or adverts, but the most beneficial marketing method, that is often ...
30th Jul 2025
MFA: the New Firewall In the 21st century
MFA- Multi Factor Authentication This article will help you to understand why Multi Factor Authentication( MFA )became an important architectural component in protecting us in the new Working From Home. Introduction In the early days, Cybersecurity (then called IT Security or information security) used to be merely a username and password. If you ask to someone, they would say I have a username and password so I am safe. It wasn’t much of the internet at that time. Eventually, people have learned that password isn’t sufficient to protect their digital assets. So Antivirus (AV) software flourished and we saw a ...
20th Jul 2025
What is the role of MFA? |ECC & SAMA Compliance
ECC & SAMA Compliance with MFA solution Do you know that there are a great MFA solutions in market today help your organization for ECC & SAMA Compliance? this article will show you how and we will provide you the most incredible MFA solution help to comply with Cybersecurity regulation in KSA.. With the world of cyber threats becoming more intense than ever, organizations need to comprehend the need for an improved cybersecurity framework. The universal goal is to protect the organization’s network from any outsider or insider threats, especially with the addition of remote work resulting from the COVID-19 ...
15th Jul 2025
The AI Revolution in Cybersecurity: A New Frontier of Defense
The AI Revolution in Cybersecurity: A New Frontier of Defense How is AI revolutionizing the cybersecurity industry? The rapid evolution of Artificial Intelligence (AI), especially with the rise of Generative AI (GenAI), is not just reshaping every industry; it is fundamentally transforming how we approach digital defense. As cyber threats grow in complexity and scale, AI is emerging as a powerful ally, offering innovative solutions to protect digital assets and infrastructure. For a full list of advantages, read about the 5 Benefits of Using AI in Cyber security. At Cerebra, we explore how AI is reshaping the cybersecurity landscape—from enhancing ...
6th Jul 2025
Uber security breach by 18-year-old Hacker!
Uber security breach by 18-year-old Hacker! Uber security breach proves that the largest companies can be hacked by teenagers! this news will undoubtedly shock you.. How Uber security breach happened? Uber recently experienced a cyberattack where an 18-year-old hacker accessed their systems by launching a successful social engineering attack on an employee. The hacker used stolen employee credentials to launch an MFA (Multi-Factor authentication) Fatigue attack. It is an attack where a victim receives multiple requests from their MFA application till it bothers them out leading them to eventually accept the request. The teenage attacker did not disclose how he ...
15th Jun 2025
Biometric Authentication: Is it reliable?
Biometric Authentication The history of bio-metrics used as an authentication tool dates to the 1800s. It was first used by the French to identify criminals through their fingerprints, which later the English police commissioner, Edward Henry, developed HCS “Henry Classification System”. It was a system that relied on fingerprints to identify people who have been prosecuted, it was a prime way of classification used by the police during the 20th century. As the years continued, new biological traits started being used in biometric authentication which in result are replacing traditional methods of authentication. Any invention introduced in the cyber world ...
10th Jun 2025