Resource

Inside the 4th Edition

Phishing simulation activity rose 40% year over year — yet the click rate held at 28%. Here is what the data says about the human layer of defense.

28%
Click Rate

1 in 4 employees clicked a simulated phishing link, with AI-generated templates driving a further 2% increase.

40%
More Simulation Activity

Phishing simulation activity grew year over year, averaging 10+ campaigns per organization.

8%
Submitted Credentials

Of users who clicked, 8% went on to enter their login credentials on a fraudulent page.

40.6%
Reported Within 30 Minutes

A 12.8% improvement, while nearly 40% of users still took more than 3 hours to report.

85.8%
Engagement Rate

Up from 66%, with active users growing 54.8% and inactive users falling 25.8%.

42.1%
Module Completion

Training module completion improved from 28.2% in the previous period.

What's inside the report
01Key Definitions
02Executive Summary
03Key Insights — credential submission, campaign timing, reporting speed, brand & category breakdown, engagement, completion rates and top topics
04SANS Awareness Maturity Model
05Conclusion
Featured Resource

Download the Full 4th Edition Report

Human Awareness in the Age of AI Phishing — the complete 2026 analysis of phishing simulation outcomes, reporting behaviour and training engagement, with the SANS Awareness Maturity Model. Available now for free download (PDF).